Digital assets, built on blockchain, are much more than art collectibles or profile pictures. They offer a unique opportunity for brands to redefine customer and fan engagement, increase loyalty and drive future business revenues.

Compliance, Security, Brand Equity, Rights Management,
Ongoing Token Utility
and ESG principles need to be carefully orchestrated.
Trust is vital.

Your trusted web3 partner.

A defining moment

A defining moment

Blockchain, NFTs and tokens provide organisations with a defining moment to seize control of their assets and customer data, recapturing the full life cycle value of their products and offerings - in perpetuity.

New recurrent revenue streams

New recurrent revenue streams

BlockTrust works with major brands in retail, fashion, sports, culture, entertainment, gaming and news, helping them make sense of web3. We devise community centric strategies and implement them, helping our partners deploy their branded world, securely white-label their token offerings, privately digitise their assets and curators’ creations and - for the first time - truly own their audience data to unlock new recurrent revenue streams.

A complete
turn key solution.

<div>Explore</div> Existing Assets

Existing Assets

Understand rights management of your available assets. Discover how to unlock recurring revenues from those existing assets. Build utility and yield into your token offerings for sustainable customer and fan engagement. Create new digital product lines for your business from collectibles, moments, wearables, fantasy & virtual gaming, loyalty tokens, metaverse, and Decentralised Autonomous Organisations (DAO).

<div>Minimum</div> Lovable Product

Lovable Product

Strategy, creative and ideation working sessions to understand the full roadmap of where you can take your brand and customers into web3. Simplify that roadmap to land on that powerful but simple first step into web3 that gets maximum traction, whilst allowing you to build flexibility into the future.

<div>Minting</div> Moments


Our global product and engineering teams bring that vision to life, fast, whilst our create teams and partners fine tune your PR, media, launch site, social, and community engagement. Meanwhile our product teams are already iterating on the next steps, ensuring your web3 roadmap is sustainably inscribed in your brand's long-term strategy.

<div>Branded</div> Marketplace


Engage your customers and fans with an 'always-on' branded platform that you own, but is connected to and interoperable with the broader web3 market. Create web2-like experiences that your customers are comfortable with, whilst leveraging the opportunity of web3. Buy, trade and hold assets in a secure, KYC/AML compliant and financially regulated wallet to protect your consumers and those new to tokens.

<div>Take</div> Control


Decentralise. Gamify. Engage. Monetise. Evolve. Take back control of your brand and your data to redefine customer & fan engagement, community building and loyalty - on your own terms. Reach 100% of your audience, rather than 8% through centralised web2 social platforms.

Every brand today is a startup
in web3, without the challenge of
scaling a fan base.

  • Develop new, recurrent revenue streams, in perpetuity.
  • Reach new audiences and maximise customer engagement & loyalty.
  • Leverage powerful data analytics.
  • Ensure compliance and brand protection.


Global experts for commercial and technical success  
Mike Alexander Mike Alexander
co-founder | blockchain industry expert
Mike Alexander

Founding partner of BlockTrust.

Assisted in the largest token sale (ICO) in history, raising a record-breaking US$4.2bn in 2018.

Former CEO of the US$1bn EOS VC Fund by

Has engaged with +1,000 blockchain technology companies.


Mike Haywood Mike Haywood
co-founder | technology and ux expert
Mike Haywood

Founding partner of BlockTrust.

Founder of, an ASX listed technology company.

Board member of the National Museum of Australia advising on technology transformation, including Blockchain NFT marketplaces.


Andrew Stedman Andrew Stedman
Chief Operating Officer
Andrew Stedman

Qualified Chartered Accountant with over 14 years Big 4 professional services and commercial experience across Australian, US and Asian markets.

Led a leading global HR and Recruitment Services business in Hong Kong.

Finance responsibility as CFO of the Group's international subsidiaries across Hong Kong, Singapore, Indonesia, New Zealand and European markets.

Richard Junnier Richard Junnier
Director, Client & Growth Strategy
Richard Junnier

20+ years experience scaling web1, web2/SaaS and professional services businesses from start-ups to NASDAQ listed companies.

Passion for fostering cultures and creating teams where people love doing the best work of the careers.

Deep, global experience in a multitude of roles across product, marketing, sales, customer success, general management, leadership, strategy, M&A, and acquisition integration.

Kristy Ryan Kristy Ryan
Director, Commercial Operations
Kristy Ryan

Formally Head of Digital Strategy & Innovation for the National Museum of Australia, leading Blockchain NFT research and program schematics.

Professional career spanning commercial operations and advisory in both public and private sectors.

Executive Council and Treasurer for National Capital Attractions Association of Canberra. Executive Committee for Australian Tourism Exchange Council, Canberra chapter.

Stéphane Zermatten Stéphane Zermatten
Director, Marketing & Product Strategy
Stéphane Zermatten

Strategic thinker at the intersection of web3, consumer marketing, storytelling and community.

Board Member and Advisor at CircleSquare, a global customer experience agency, BigBadWolf, an integrated content agency, and comtogether, a data-driven digital marketing consultancy.

Involved as founder, investor and/or advisor in several crypto and blockchain ventures since 2016.


Teaming up with the world’s most innovative companies  

BlockTrust, your trusted end-to-end web3 strategy, tokenisation and compliance partner.