Using blockchain to disrupt a $270 bn market

Anti-Counterfeiting

Secondary Market Ownership

Direct Customer Relationship

BLOCKTRUST has partnered with ORDRE to create Digital Twins that act as a Proof of Authenticity & Ownership, and as a token for engaging with Luxury brands. The luxury second-hand market is a $270 billion a year industry that escapes brands, both in terms of value and customer data. In addition, counterfeiting is rife in the luxury space, harming the brand’s reputation and revenues. To address these challenges, BlockTrust is introducing a Certificate of Authenticity for every product, whether it’s new or second-hand. Aside from the obvious customer benefits, assurance to buy an authentic product, these certificates give brands direct access to their customers, allowing them to collect first-party data along the entire product’s life cycle.