Gamifying loyalty for Australia’s biggest theme parks
New Revenue Driver
Deeper Customer Insights
Australia's largest theme park and cinema operator has teamed up with BlockTrust to launch a Web3 loyalty and real-life fantasy gaming program. The initial phase includes a Web3 Membership Pass acting as a personal key to Village Roadshow’s Web3 world, as well as Village Heroes Cards linked to different theme park rides. Theme park fans battle it out in monthly leaderboards for prizes and giveaways, all tradeable and redeemable through a new Village Roadshow Web3 Marketplace.
DRIVING ATTENDANCE AND SPEND THROUGH REAL-LIFE GAMIFICATION