Privacy Policy

BlockTrust ("BlockTrust", "we" or "us") provides software that helps online businesses (our "Customers" or “Brands”) run engaging marketing campaigns (“Campaigns”) that are promoted to customers ("Campaign Users").

Security & Privacy is an important part of our platform that we take very seriously. Therefore, this Privacy Policy governs the manner in which BlockTrust collects, uses, maintains and discloses information collected from users (each, a "User") of the https://block-trust.io website ("Site"). This privacy policy applies to the Site and all products or services offered by BlockTrust.

In order to ensure confidentiality and lawful processing of its visitors, Customers and Campaign Users personal data, BlockTrust in its capacity of a data controller and of a processor, conducts its activities in strict compliance with the requirements set in the Australia Privacy Act 1988, Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of this data (GDPR) and the California Consumer Privacy Act (CCPA).

This Privacy Policy applies to all Customers, Campaign Users and Visitors of our Site and Services.

Customers and Visitors of our Site

We may collect your personal data in a variety of ways, including, but not limited to, when you visit our Site, register on the Site, participate in a Campaign, subscribe to our newsletter, fill out a form, or in connection with other activities, services, features or resources we make available.

Registration and Contact Information:As appropriate and depending on the Services you would like to use, Customers and Visitors may be asked to provide us with full name, username, whatsapp or phone number, email, address, credit card, phone number or billing information.

Payment Information:When you purchase the Services, we will also collect transaction information, which may include your credit card information, billing and mailing address, and other payment-related information.

Technical, Usage and Location Information:We automatically collect information on how you interact with the Site, such as the IP address from which you access the Site, date and time, information about your browser, operating system and computer or device, pages viewed and items clicked. We may also collect location information, including location information automatically provided by your computer or device. We use cookies and similar technologies to collect some of this information and persist your login to our Site.

Third Party Platforms.We may collect information when you interact with our advertisements and other content on third-party sites or platforms, such as social networking sites. This may include information such as Facebook Likes, posts, profile information gathered from social networking sites during signup or the fact that you viewed or interacted with our content.

Other Information.We may collect other information from you that is not specifically listed here. We may use any such information in accordance with this Privacy Policy or as otherwise permitted by you.

BlockTrust Campaign Users

Companies that use BlockTrust to run campaigns ("Campaign") may require Campaign Users to supply certain information as part of a Campaign. BlockTrust processes this data in accordance with our Privacy Policy.

BlockTrust is a consent based marketing platform, this means that in order for us to process data on behalf of users they must provide it via explicit consent first. This might be as simple as filling out a form or something more complex like connecting Facebook to their BlockTrust account.

BlockTrust also does not collect retain or share end user information including IP addresses, unique user identifiers, or personally identifiable information gathered on sites or apps not owned by BlockTrust, except for the limited purpose of determining conversion rates & detecting fraud, in which case all personally identifiable information remains anonymous until you explicitly consent by entering a campaign.

BlockTrust does not track or provide any personal information to Companies that run Campaigns until you explicitly provide consent. This means that you do not expose any personal information to either BlockTrust or Companies until you actively participate in their Campaign (even if you are still logged into BlockTrust or not).

IP Addresses:IP addresses are collected Anonymously (last octet removed) for reporting and usage purposes. When you consent to a specific campaign your IP address is linked to the associated record and allows campaign owners to filter records that share an IP address. Your IP address is never shared publicly within the app and always remains hidden.

Name, Email & Form Fields:By default each Campaign may collect basic login information from users that includes their full name and email address. By entering campaigns you are accepting that campaign owners will have access to the information you provide.

Some Campaigns may also require additional Custom Fields which include Date of Birth (for Age Verification) and other identifiable fields that the user can choose to fill out.

Social Logins:BlockTrust also allows Campaign Users to connect social accounts to your profile. Companies that have social logins enabled on their Campaigns will be able to see basic information related to accounts that you connect. This includes but is not limited to your name, email address, social profile URL's and associated profile photos.

BlockTrust will never use or post to these accounts without your permission and will always require your interaction with the widget to execute any specific actions

BlockTrust will only ever use information that you have made public or specifically allowed us to access when you accept permissions

If you wish to remove the link between BlockTrust and any social network, you can either remove the BlockTrust Competitions app inside that specific social network or unlink it from the Edit tab inside the Campaign

Persistent Logins:BlockTrust is a distributed platform, which means that if a Campaign User has previously logged into our widget they will continue to stay logged in via third party Cookies across other Campaigns owned by other Companies until they specifically log out. This is designed to make it easy for users to enter more than one campaign without having to re-enter their details again.

YouTube, Google and Other Social Media Platforms

For YouTube and other social media platform Actions, BlockTrust uses YouTube's API Services and other relevant platform API’s to receive data. Users who use these Actions agree to be bound by the YouTube and/or other relevant social platform Terms of Service.

Users who log in via Google/Youtube or other social media platforms grant access to BlockTrust to access selected data stored in Google/YouTube or other social media platforms. You may revoke this access at any time via your security settings (under "Your connections to third-party apps & services"). For more information, please review the respective Privacy policy of the social media platform.

Cookies

Our Site uses both first and third party Cookies to enhance User experience. A User's web browser places a cookie on their hard drive for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies, or to alert when cookies are being sent. If they do so, please note that some parts of the Site and Campaigns may cease to function.

BlockTrust Campaigns use Cookies to track information about users in order to serve them content. This includes but is not limited to:

Persist Customers sessions that are logged into BlockTrust

Persist Campaign Users sessions that are logged into campaigns (either on BlockTrust.io or embedded via iFrames)

Tracking and awarding credit for referring users

Tracking browser behaviours to show campaigns

Tracked users referred by our Referral Program

Device Fingerprinting

Device fingerprinting is a process by which a fingerprint of a device is captured when visiting a website.

BlockTrust uses 3rd party services to gather a number of data points from a BlockTrust Campaign Users computer, such as operating system version, browser version, screen resolution, plug-ins & language. This unique ID is then transmitted when BlockTrust Campaign Users consent by providing their details when entering a campaign.

The information collected via Device Fingerprinting is used to identify patterns of fraudulent behaviour by BlockTrust Campaign Users that violate our Terms of Service. This includes trying to cheat by creating multiple accounts, referring your own devices or accounts into a Campaign or attempting to redeem a Reward that is limited to one per person.

BlockTrust does not use this information to track or identify users on sites or apps not owned by BlockTrust or for any other purpose than to detect fraud & protect the integrity of Campaigns, nor do we use the BlockTrust.io domain to fingerprint on 3rd party domains.

How We Use Collected Information

BlockTrust may collect and use User's personal information for the following purposes:

BlockTrust Website Users

To administer our Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

To write or display content such as case studies or customer testimonials on our Site;

To improve BlockTrust to ensure that content is presented in the most effective manner for you and for your Device;

To allow you to participate in interactive features of our service, when you choose to do so;

To send periodic emails: We may use the email address to send User information and updates pertaining to their subscription. It may also be used to respond to their inquiries, questions, and/or other requests.

BlockTrust Campaign Users

BlockTrust does not own or use any identifiable data provided by Campaign Users for any reason other than to:

Ensure that your specific request is carried out and assigned to the correct campaign that you provided consent for

Identify and detect fraudulent behaviour or Campaign Users that are violating our Terms of Service

Provide support to Customers regarding specific Campaign User queries

Analyze anonymized statistics or usage to help improve the BlockTrust platform

Sharing Information With Third Parties

We do not access, sell, trade, or rent Users personal identification information to others.

Once you provide access to specific data it belongs to the Customer running that specific Campaign and only that Customer. We urge you to review the Terms & Conditions and Privacy Policy of the Campaign Owner to understand how they may use your data once it leaves BlockTrust.

Customers and Visitors of our Site

BlockTrust may use third party service providers to help us operate our business or administer activities on our behalf, such as sending out newsletters or collecting Website analytics. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

BlockTrust engages certain onward subprocessors that may process personal data submitted to BlockTrust's services. These subprocessors are listed below, and may be updated by BlockTrust from time to time:

Amazon Web Services

Google Analytics

BlockTrust Campaign Owners

BlockTrust offers a number of integrations with 3rd party service providers that enable Campaign Owners to send Campaign Users data from BlockTrust for processing:

These providers include:

Amazon Web Services

Google Analytics

MailChimp

SalesForce

SalesForce Marketing Cloud

SendGrid

Shopify

Third Party Websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.

Legal Disclosures

In certain limited circumstances, we may also have to disclose your personal data to public authorities and other third parties, if the disclosure is in response to lawful requests made by such public authorities, including to conform with national security or law enforcement requirements. Your personal information may also be disclosed to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.

BlockTrust may also share personal data with third parties to prevent, investigate or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service or any other agreement related to the Services, or as otherwise required by law.

Information Security

We use appropriate technical and organizational security measures to protect any personal information we process about visitors to our Website against unauthorized access, disclosure, alteration, and destruction. However, please note that no Internet transmission can ever be guaranteed 100% secure, and so we encourage you to take care when disclosing personal information online and to use readily available tools, such as Internet firewalls, secure e-mail and similar technologies to protect yourself online.

Sensitive and private data exchange between the Site and its Users happens over an SSL secured communication channel and is encrypted and protected with digital signatures. All user data is encrypted at rest using industry standard AES-256 encryption.

BlockTrust uses Stripe to process our credit card payments and no credit card details are stored on our servers. Stripe has been audited by a PCI-certified auditor, and is certified to PCI Service Provider Level 1. This is the most stringent level of certification available.

In case of an unauthorized security intrusion that materially affects you or the people on your mailing list BlockTrust will notify you as soon as possible and will within reasonable time report the action we took in response.

Reporting Seucrity Issues

BlockTrust runs a bug bountry program via HackerOne with cash bounties. If you have found a bug and would like report it ethically, please email security@BlockTrust.io for an invite.

EU and EEA residents

The servers where BlockTrust stores all personal data are located in the UK. If you are located in a country member of either the EU or the EEA, please be aware that any information provided to us, including personal information, will be transferred from your country of origin to the UK. Except in the case of data transfers under the EU-US Privacy Shield and the Swiss-US Privacy Shield, we may ask for your express consent to provide such data to us or allow us to collect such data.

International Transfer of Personal Data

All personal data we process is stored directly, without any subsequent transfers, on US-based servers, which we loan from a third-party datacenter that is certified and adheres to the EU – U.S Privacy Shield Framework.

To additionally guarantee to our Customers and their European Campaign users (data subjects) the legality of our processing services and the international transfers of the personal data, BlockTrust has undertaken GDPR compliant contractual commitments, binding us, as a data processor, to protect the data privacy and to ensure the most adequate level of data security.

Please note that the country where we operate may have privacy and data protection laws that differ from, and are potentially less protective than, the laws of your country. You agree to this risk when you create an account with Us and click "I accept BlockTrust's Terms of Service & Privacy Policy" to data transfers, irrespective of which country you live in. If you later wish to withdraw your consent, you can delete your BlockTrust account as described in the "Your Rights" section.

Data Processing Agreement

If you are our Customer and your company is either located in the European Economic Area (EEA) or Switzerland, or your company, by using our services, is processing the data of anyone who is in the EEA or Switzerland, then you can request our GDPR compliant Data Processing Agreement by submitting a support ticket via support@brandpay.io.

Data Retention Periods

BlockTrust will not retain data longer than is necessary to fulfill the purposes for which it was collected or as required by applicable laws or regulations. For Campaign data, BlockTrust’s Customers have control of the purpose for collecting data, and the duration for which the Personal Data may be kept. When a User’s account is terminated or expired, all Personal Data collected through the platform will be deleted, as required by applicable law.

If a Customer or User account has been suspended for a Terms of Service violation, BlockTrust will retain the information necessary to continue to enforce this suspension for up to 10 years.

Privacy Controls & Choices

BlockTrust Website Communication: Our Customers, Site Visitors and Users have a choice about how we use their personal data to get in touch with them and may choose to opt-out at any time by unsubscribing or changing their account settings.

Campaign Users Notifications: We provide an easy mechanism for opt-ing out of any communication from campaigns inside the Post Entry Email. You can simply select the Unsubscribe or "Turn them off" links in the footer.

Campaign Users Social Accounts: We provide a mechanism for every Campaign User to remove any linked social accounts from BlockTrust via the Edit panel inside our campaign widget.

Your Rights: We provide all Customers, Visitors and Users of our Site with the opportunity to request access, correction, restriction, deletion, data portability or oppose to any personal information that has previously been provided to us in connection with the use of our Website, as required by law. You can send us an email to privacy@BlockTrust.io. We may request specific information from you to confirm your identity.

BlockTrust's Data Protection Officer

BlockTrust has a Data Protection Officer who is responsible for matters relating to privacy and data protection. This Data Protection Officer can be reached at the following address:

California Consumer Privacy Act

For our users or customers living or doing business in California, BlockTrust is subject to the California Consumer Privacy Act ("CCPA").

BlockTrust Does Not Sell Your Personal Information. You can read more about this in our Sharing Information With Third Parties section.

Cookie Policy. You can learn about this in our Cookies section.

Accuracy and Access To Your Personal Information. If you believe that Personal Information BlockTrust holds about you is inaccurate, you may modify or correct your Personal Information the Edit tab for BlockTrust Campaign Users, the User Settings tab for BlockTrust Customers or by contacting us at: privacy@BlockTrust.io. We may request specific information from you to confirm your identity.

Deleting Your Personal Information. You can learn about this in our Privacy Controls & Choices section.

Compliance With Children's Online Privacy Protection Act

Because the nature of our Site and Services does not appeal to children under the age of 13, BlockTrust does not knowingly acquire or receive personal data from children under 13. We do not intentionally process any information, including Personal Data, from children or other individuals who are not legally able to use our Site and Services. If we later learn that any user of our Service is under the age of 13 and that we have obtained his/her Personal Data, we will promptly delete it from our database and will take further steps to restrict that individual from future access to our Services, unless we are legally obligated to retain such data.

If you are a parent or legal guardian of a child under 13 and believe that we might have any information from or about such child, please contact us at the email or mailing address provided at the end of this Privacy Policy.

Business Transfers

In some cases, we may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that are transferred. Moreover, if BlockTrust, or substantially all of its assets were to be acquired, or in the unlikely event that BlockTrust goes out of business or enters bankruptcy, customer information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquire of BlockTrust or its assets may continue to use your Personal Information as set forth in this policy.

Changes To This Privacy Policy

BlockTrust has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your Acceptance Of These Terms

By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at privacy@brandpay.io

This document was last updated on October 1, 2023